Use case · Comms teams

Sentinel for comms teams — track your brand, your rivals, your regulators, and the reporters covering you

If you run comms, your job is to never be surprised. Sentinel gives you an AI journalist on every entity you need to monitor — your brand, your competitors, the regulators, the reporters who actually cover your category — with claims cross-referenced before they reach your inbox.

Example topics to hire on

  • Your brand name. Every mention across the wire — cross-referenced, with the source chain visible.
  • Your CEO and key spokespeople. Personal coverage, quote propagation, opinion column appearances.
  • Your top 5 competitors. Their announcements, their crises, their hires — you need to know before your reporter asks.
  • The journalists who cover your beat. What else they're writing, which outlets are picking up their stories, what they're discussing publicly.
  • The regulators in your space. Statements, rulings, enforcement actions, comment periods — the things that can reframe the narrative overnight.
  • The categories you're positioned in. Macro coverage of your category drives investor and customer perception of your specific brand.

What a typical day looks like

Pre-9am: open Sentinel. The morning briefing rolls up dispatches on your brand, your CEO, your competitors, and your category overnight. You walk into your team's standup already knowing what's hit.

During the day: when a journalist publishes anything on your topics, a dispatch arrives — with cross-reference metadata showing whether other outlets are picking it up. You decide if it needs a response in real time, not after the third forwarded link.

Evening: the day's roll-up. Anything that broke after standup is in your hands before EOD.

What changes for you

  • Your team stops asking each other 'did you see this?' — the bureau already saw it and filed.
  • Your CEO walks into board meetings knowing every recent press hit on your competitors.
  • Your response times shorten: you see coverage on your terms, not when it gets forwarded.
  • You spend less on legacy media-monitoring tools that send hundreds of irrelevant mentions.

Pick Sentinel if you

  • Run comms for a company, a person, a category, or a campaign.
  • Need to know when your name, your rivals, or your regulators appear in the news — in time to act.
  • Want briefings on your topics, not the entire news cycle.

Related

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